Enjoy

Eat

Taste

Timothée
Collas

Gula

  • Art direction
  • Ux Design
  • UI Design
gula image 1

Context

Online boutique retailer of organic dried fruits, seeds, and nuts. Gula is focused on promoting healthy eating and responsible agriculture, while still enjoying delicious food. The whole new boutique has been reshape to provide a smarter UX with a mix and match of vibrant colors and handmade lettering.

Challenge

Eshop redesign to reinforce Gula’s positionning with a bold and cheerful brand identity, while integrating practical guidance—nutrition tips, health advice, and recipe suggestions—to enhance user engagement. The new eshop balances fun and function inviting users to learn about nutrition and discover recipes, all within a bold and cheerful brand identity.

Approach

We refreshed the visual identity with vibrant colors, friendly font for titles, and appetizing product showcases. UX improvements included guided flows that recommend consumption tips and healthy pairings based on the product. We built intuitive recipe cards that displayed nutrition facts. Throughout, we used lively typography and layout patterns to support both the brand’s character and content clarity.

My role

Wireframing, Content strategy, Visual identity, UI styleguide

Credits

Made together with Wexperience agency.

gula image 2
Frequently asked question page
gula image 4
Various mobile screen mockups
Gula product page for Banana chips
Gula recipes desktop screen
Gula splash screen with logo
gula image 9
Next Project

Unistellar