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Timothée
Collas

NCD

  • Art direction
  • UX Design
  • UI Design
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Context

Identity design for the 5th edition of NCD (Nord Conversion Day). Nestled within the Euratechnologie innovation hub, this event welcomes the main players in ux design and e-commerce from the north of France. During one day, conferences, discussions and workshops are led by digital experts.

Challenge

Create a strong and cohesive visual identity for the event that reflects its dual nature: a serious professional focus on performance and conversion, combined with a vibrant, engaging atmosphere.

Approach

Bold and dynamic identity system that plays with bold contrast: geometric graphic shapes paired with vibrant colors and tech-inspired grid pattern to reflect the event’s energy. The UI for the event website was clean and modular, making it easy to access the agenda and discover speakers. Graphic assets were also used across digital communication channels and animated formats.

My role

Graphic system, Event page design, Goodies, Motion assets

Credits

Made together with Wexperience agency.

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