Challenge
Eshop redesign to reinforce Gula’s positionning with a bold and cheerful brand identity, while integrating practical guidance—nutrition tips, health advice, and recipe suggestions—to enhance user engagement. The new eshop balances fun and function inviting users to learn about nutrition and discover recipes, all within a bold and cheerful brand identity.
Approach
We refreshed the visual identity with vibrant colors, friendly font for titles, and appetizing product showcases. UX improvements included guided flows that recommend consumption tips and healthy pairings based on the product. We built intuitive recipe cards that displayed nutrition facts. Throughout, we used lively typography and layout patterns to support both the brand’s character and content clarity.
My role
Wireframing, Content strategy, Visual identity, UI styleguide
Credits
Made together with Wexperience agency.
