Challenge
Create a strong and cohesive visual identity for the event that reflects its dual nature: a serious professional focus on performance and conversion, combined with a vibrant, engaging atmosphere.
Approach
Bold and dynamic identity system that plays with bold contrast: geometric graphic shapes paired with vibrant colors and tech-inspired grid pattern to reflect the event’s energy. The UI for the event website was clean and modular, making it easy to access the agenda and discover speakers. Graphic assets were also used across digital communication channels and animated formats.
My role
Graphic system, Event page design, Goodies, Motion assets
Credits
Made together with Wexperience agency.
