Challenge
Create a serene and user-friendly digital experience that reflects the brand's essence — mindfulness and well-being — while improving content readability and user engagement.
Approach
We focused on reducing visual noise to let the content breathe. Soft color palettes, generous white space, and a refined typographic hierarchy were key to enhancing the user experience. Custom illustrations were balanced with a minimalist layout and an elegant serif typeface to support both clarity and emotion.
My role
UX wireframing, Graphic research, UI Design, Design system setup
Credits
Made together with Wexperience agency.
